Privacy Policy

Last updated: June 8, 2026

Reign Sleep operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience through our Services.

Reign Sleep is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using our website, or when you otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of our Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with our Services, where you live, and as permitted or required by applicable law:

Contact details including your name, billing address, shipping address, phone number, and email address.

Financial information including credit card, debit card, payment card information, transaction details, form of payment, payment confirmation, and other payment details.

Account information including your username, password, security questions, preferences, and settings.

Transaction information including the products you view, add to your cart, purchase, return, exchange, or cancel, and your past transactions.

Communications with us including the information you provide when contacting our customer support team.

Device information including information about your device, browser, network connection, IP address, and other unique identifiers.

Usage information including information regarding your interaction with our website, including how and when you navigate or interact with the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, place an order, visit or use our website, communicate with us, or otherwise provide us with your personal information.

Automatically through the Services, including from your device when you use our website, and through cookies and similar technologies.

From our service providers, including when we engage them to enable certain technology, payment, shipping, analytics, or customer support services.

From our partners or other third parties where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which of our Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with our Services, including to process payments, fulfil orders, arrange shipping, manage returns and exchanges, maintain your account, remember your preferences, enable you to post reviews, and provide a customised shopping experience.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending promotional communications by email, text message, or postal mail, and showing you online advertisements for products or services on our website or other websites.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, and protect the security of our Services.

If you choose to register an account, you are responsible for keeping your login details secure. We recommend that you do not share your username, password, or other access details with anyone else.

Communicating with You

We use your personal information to provide customer support, respond to enquiries, send order updates, and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable law, respond to valid legal process, investigate or participate in legal proceedings, enforce our terms or policies, and protect our rights, users, customers, and business.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, analytics, customer support, cloud storage, fulfilment, and shipping.

With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations.

With our affiliates or otherwise within our corporate group.

In connection with a business transaction such as a merger, sale, reorganisation, or bankruptcy, or to comply with legal obligations, enforce applicable terms, or protect and defend our Services, rights, users, or others.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of our Services in order to provide and improve the Services for you.

Information you submit to our website may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

Shopify may also use certain enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify. In these circumstances, Shopify may be responsible for processing your personal information, including responding to certain requests to exercise your rights.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit:

https://privacy.shopify.com/en

Third Party Websites and Links

Our Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by Reign Sleep, you should review their privacy policies, security policies, and terms and conditions.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms. Our inclusion of third-party links does not imply endorsement of those websites or their owners.

Children’s Data

Our Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

Right to Access / Know

You may have the right to request access to personal information that we hold about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option shown in our emails. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may also have the following rights:

Objection to Processing and Restriction of Processing

You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

Withdrawal of Consent

Where we rely on consent to process your personal information, you have the right to withdraw this consent. Withdrawing consent will not affect the lawfulness of any processing based on your consent before it was withdrawn.

You may exercise these rights where indicated on our Services or by contacting us using the details below.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below.

Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information outside the United Kingdom or European Economic Area, we will rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses, the UK equivalent, or another legally recognised transfer mechanism, unless the destination country has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on our website, update the “Last updated” date, and provide notice where required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us:

Reign Sleep Support Team

Email: hello@reignsleep.co.uk

Address: 2a, 110 Mill Street East Dewsbury WF12 9BQ United Kingdom

For the purpose of applicable data protection laws, Reign Sleep is the data controller of your personal information.